Cheryl is the founder of JCW Marketing & Sales, where she works as a fractional growth leader inside client organizations — embedded with the leadership team accountable for the outcome, not handing off a strategy deck from the outside.

That vantage point is what shapes her speaking and workshop work. Across industries, she sees the same pattern: capable leadership teams where strategy, marketing, sales and execution have quietly drifted out of alignment, and growth pays the price. Her sessions are built to close that gap, using the same Revenue Aligned Growth System™ she applies inside client businesses.

Cheryl works with CEOs, presidents and leadership teams of established organizations — including through Vistage and peer leadership groups — bringing an operator's perspective to every room, not a theoretical one.