People do business with people that they know, like, and trust. You know that. What most companies don’t know is how to build and gain that trust with potential customers online.
Building Client Relationships through Social Media
No longer do we live in the age of door-to door sales that end in handshakes. A lot of the time, we never see our customers face-to-face. So what does this mean for building trust with potential customers online?
Well, for starters, it means that it is more essential than ever to show value to customers without always asking for their money. In other words, give, give, give, ask.
For example, if your company is constantly posting about the services you offer, that’s great but there’s no relationship being built there. On the other hand, if your company uses your social media as a tool to engage in conversation with your customers and show activity in the community, while occasionally posting about your sales and services, then they will feel like they’re beginning know and trust you. Essentially, the “give, give, give, ask” mentality creates a culture of transparency between the company and the customer, ultimately creating trust.