JCW

Marketing & Sales

Advice, Informational ·

What Gets Measured Gets Managed

Numbers are significant because they tell the whole story. They allow for leadership to measure, manage, and improve their position while creating clarity, commitment, and competition among team members.  There are four areas in your business you should be measuring: 

  1. leads
  2. conversion rate
  3. average transaction value
  4. break-even point.

 These measurements are essential to keeping your business running smoothly. Other areas that we find beneficial to measure are:

  1. customer acquisition cost
  2. customer lifetime value
  3. email open/click rates
  4. conversions by each funnel page

Now that we’ve discussed what to measure, let’s look at how to organize it. A dashboard is critical when tracking and measuring your numbers. They can be a sharable spreadsheet or even a company website. 

When these numbers are captured and focused on, it allows for leadership to detect a trend and permits time to make changes before it’s too late. Long term, having these numbers organized and visible on a dashboard, creates an overall drive for better performance and increased accountability. It allows for problems to be solved faster through teamwork.

All of your key decision-makers should see the dashboard regularly and understand the trends in them. Once they see them on a consistent basis, your numbers will improve.