Marketing is an ever-changing field. Digital marketing strategies are influenced by consumer and technology trends, as well as world events. When the economy changes, consumer behavior also changes. And so, businesses that want to succeed need to adjust their marketing strategy. In this blog post, …
Following up on Event Marketing maximizes Return on Investment (ROI). While trade shows, conventions, and seminars are great for generating leads, it's what you do next that matters most. In this blog, we discuss important and worthwhile follow-up actions that will lead to more sales and higher …
Events Marketing is a great sales tool. When strategically planned and well-executed, events are an opportunity for a company to showcase its business and personality, educate customers, and engage an audience. Letting customers experience your brand in a unique setting or presentation can make a …
