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Buyer Personas In Your Marketing Plan

Advice · March 6, 2019

What is a buyer persona?

In marketing, when we look at our target market, we want to understand what makes them tick. To do this, we identify our target market's needs, pain points, the information they need to know to make a purchase, and the process they use to purchase. Once we have that information for a segment of our market, we define them, give them names (a buyer persona). Then when we create our messaging, ads, and processes to meet the needs of this specific "person." The more you talk directly to the wants and needs of that persona, the more conversational you will be. Personas will help you in developing a stronger relationship with your potential client.

With sophisticated systems, like marketing automation, you can customize your communication and processes based on different personas. Marketing automation allows you to simplify the messaging, yet communicate directly to that person in a way that will best resonate with them.

We recommend developing three buyer personas or less. By adding more personas, you will add complexity to your messaging and increase your overall marketing budget.

For more information on buyer personas, talk to one of our marketing experts.

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Filed Under: Advice Tagged With: marketing automation, personas, target market

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-Tony
Event Chair
Executive Director, ABC Technologies

The 2019 Oxford Charity Golf Classic was a great event. It provides much-needed support to families with children who need therapies not covered by insurance. This would not be possible without the amazing support and commitment of Cheryl Wasilewski and her team at JCW.  They were the Engine that kept things going.  
https://jcwagency.com/testimonials/the-engine-that-kept-things-going/
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