Converting Leads to Sales
Did you know that without nurturing, you are likely only closing approximately 3-10% of your potential leads? Studies have shown that there is another 30% of prospects that you could turn to sales with the right nurturing by using a marketing system.
Most of our targets are just not ready to buy, but in time they will be, and they might even be interested in what you have to offer. The goal with these leads it to be sure to keep your company and your offerings top of mind. Some companies do this through continuous advertising. That can be great, but what if there were a less expensive way and a way that provides your target clients more information that helps solve their problems.
A marketing system does not have to powered by technology, although that can certainly help and save your team time. The first part of developing a system is to understand your perfect client persona and their needs and desires. Your marketing efforts should include ways to attract, capture, and nurture to gain trust to close more sales.
JCW partnered with Sharpspring, a marketing automation tool that helps you to implement your marketing system so that when you have a process that works, it can be replicated over and over. It's like another person on the team that never sleeps. This suite of tools is more affordable than you might think and may even replace some of the tools that your organization is already using to make it more convenient. Many large companies are using very comparable technology to power their marketing. Our team can help you implement a marketing system that works best to convert more of your leads to sales.
Ask us to evaluate your marketing system.