Marketing has proven to be an integral part of a company’s success. Yet it’s likely the first-place companies cut back on when they need to save money, adjust their budget, or even reduce workload. Why is the marketing budget typically the first to go? Most companies view marketing as a …
Marketing is an ever-changing field. Digital marketing strategies are influenced by consumer and technology trends, as well as world events. When the economy changes, consumer behavior also changes. And so, businesses that want to succeed need to adjust their marketing strategy. In this blog post, …
Following up on Event Marketing maximizes Return on Investment (ROI). While trade shows, conventions, and seminars are great for generating leads, it's what you do next that matters most. In this blog, we discuss important and worthwhile follow-up actions that will lead to more sales and higher …
