Converting Leads to Sales Did you know that without nurturing, you are likely only closing approximately 3-10% of your potential leads? Studies have shown that there is another 30% of prospects that you could turn to sales with the right nurturing by using a marketing system. Most of our targets …
Advice
Buyer Personas In Your Marketing Plan
What is a buyer persona? In marketing, when we look at our target market, we want to understand what makes them tick. To do this, we identify our target market's needs, pain points, the information they need to know to make a purchase, and the process they use to purchase. Once we have that …
The Importance of Setting Goals
What are your goals? Goals are the pot of gold at the end of the rainbow. Usually, when we talk to our clients or potential clients they have a general idea of what they want to accomplish. But general goals are not good enough. If you get specific about a goal, then generally you can find your …
