Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes. In Sharpspring, it includes things like:
- Email Automation
- Dynamic Form Builder
- Built-In CRM
- Landing Page Builder
- Social Media Management
- Anonymous Visitor Identification
- Personas
- Dynamic Emails & Landing Pages
- Blog Builder
- Dynamic Lists/Segmentation
- Lead Scoring
- Behavior Tracking
- Sales Notifications
- Campaign optimization
- End-to-End Reporting & Analytics
By using marketing automation, you generate more leads, convert more leads to sales, and optimize ROI. As a result, these tools are crucial. There are some misconceptions about this and we will tell you why these are wrong.
What is Marketing Automation?
Marketing automation allows marketers to automate repetitive tasks such as sending emails, maintaining social media, tracking website interactions, and managing various other tasks. Therefore, it allows you to centralize all of the features and functions that make up the marketer’s role in an organization. This platform also has the ability to integrate with other sales & marketing tools (CMS, CRM, social media, meeting software, etc.) to provide a centralized platform for data management and analysis.
Common Misconceptions About Marketing Automation
Many business or individuals may think of marketing automation to include spammy email marketing, simple functions, and be a “click a button and forget about it” solution. This is not the case. Not only is spamming a poor sending practice, it also hurts your marketing efforts in general. Ultimately, it is most successful when you’re using it to send personalized, relevant content to your contacts, not disruptive, spammy emails. This includes features like landing page builder, built-in CRM, reporting capabilities, social media management and more. Marketing automation is a remarkable tool that helps marketers achieve results. Nonetheless, those results don’t happen without the right processes, strategy and effort set in place. Marketing automation is meant to enhance and support marketing and sales, NOT become a one-size-fits-all substitute. Therefore, don’t sit back and expect marketing automation to magically achieve goals without you.
Why Should You Use it?
Marketing Automation is very useful for any type or size of company. Whether you are only interested in email automation, social media, or all of the tools, it is very helpful. It helps drive more leads, convert these leads into sales, and optimize marketing overall. Altogether, this kind of platform can help make campaigns more accurate, and provide better leads, which produces more sales. Companies that utilize it aren’t necessarily better than the others, they simply have the right tools to lead to success. For example, these tools give more insight into a certain lead, this way you can tell when they are ready to buy, or ready to start communication. That being said, these abilities are crucial in a marketing environment to generate more revenue and growth.
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